The Art of Subscription Marketing
How does a brand keep contact with you? Do you have regular newsletters of the new discounted products from, say, bodyshop? Are you informed of new messages and event from facebook through your email adress?
All these convenient service around you are kinds of s
ubscription marketing. Sometimes you might even be willing to click on the RSS logo to actively subscribe some good articles on mobile phone. Brands try to be good friends with you, and subscription marketing is exactly a very gentle and intimate way to build your long term relationships.
It is common as a method of direct email marketing, copywriting, a growing strategy in online publishing.
Permission marketing
Suggest visitors to tick the box for regular newsletters and always includes the option of unsubscribing at the end of the emails. It’s another way to show the politeness. After all, they can’t impose you to be their friend.
Freebie Marketing
Provide most content for free to attract enough visitors as “free” or “discount” are the most attractive word for people to have a look ‘inside’. Once obssessed with busy traffic, the websites will have more chance to find the potential customers who are willing to pay for their premium contents.
