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	<title>Standing on the Shoulders of Giants</title>
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	<link>http://ymguo.wordpress.com</link>
	<description>Yinming&#039;s E-marketing Diary</description>
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		<title>Standing on the Shoulders of Giants</title>
		<link>http://ymguo.wordpress.com</link>
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		<item>
		<title>The Evolution of Twitter&#8217;s Business Model</title>
		<link>http://ymguo.wordpress.com/2010/05/04/the-evolution-of-twitters-business-model-017/</link>
		<comments>http://ymguo.wordpress.com/2010/05/04/the-evolution-of-twitters-business-model-017/#comments</comments>
		<pubDate>Tue, 04 May 2010 14:51:15 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=416</guid>
		<description><![CDATA[For years Twitter has boasted its uniqueness as a non-advertising site. As a pioneer social network with soaring popularity, a proper business model is still unclear for either the founder or the e-commercial specialists. However, they have to find the way of keeping steady income to cope with its innovation and expansion costs. Advertising? Subscribing? These two words are refused by Twitter. That&#8217;s why it has gained [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=416&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Teabag Battle</title>
		<link>http://ymguo.wordpress.com/2010/04/17/the-teabag-battle-016/</link>
		<comments>http://ymguo.wordpress.com/2010/04/17/the-teabag-battle-016/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 17:12:02 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=407</guid>
		<description><![CDATA[The power of advertising could last for over couples of decades that &#8216;PG tips&#8217; has rooted into British tea culture just as Coca-cola to carbonates drinks. This case study of branding is quite old but still classical and have profound influences until now. The idea of using chimps as its &#8220;celebrity&#8221; came from a copy writer who visited [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=407&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/04/17/the-teabag-battle-016/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">first TV ad of PG tips</media:title>
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		<item>
		<title>Buzz Advocacy for Movies</title>
		<link>http://ymguo.wordpress.com/2010/04/07/buzz-advocacy-for-movies-015/</link>
		<comments>http://ymguo.wordpress.com/2010/04/07/buzz-advocacy-for-movies-015/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:03:29 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[movie marketing]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=393</guid>
		<description><![CDATA[Have you ever been influenced by the online buzz? Recently I read a report of buzz research by WaveMetrix, elaborating how online advocacy impact the sales of the movies. The analysis is based on multi-dimensions, identifying various attributes including film, filmmaker, cast, plot and their different level of influence on box offices. It correlates the movie sales with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=393&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/04/07/buzz-advocacy-for-movies-015/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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		<media:content url="http://ymguo.files.wordpress.com/2010/04/inglorious-basterds-poster-2.jpg" medium="image">
			<media:title type="html">inglorious-basterds-poster-2</media:title>
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			<media:title type="html">Up</media:title>
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		<title>The Art of Subscription Marketing</title>
		<link>http://ymguo.wordpress.com/2010/04/04/the-art-of-subscription-marketing-014/</link>
		<comments>http://ymguo.wordpress.com/2010/04/04/the-art-of-subscription-marketing-014/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 13:16:03 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=379</guid>
		<description><![CDATA[How does a brand keep contact with you? Do you have regular newsletters of the new discounted products from, say, bodyshop? Are you informed of new messages and event from facebook through your email adress? All these convenient service around you are kinds of subscription marketing. Sometimes you might even be willing to click on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=379&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/04/04/the-art-of-subscription-marketing-014/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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		<media:content url="http://ymguo.files.wordpress.com/2010/04/423.jpg" medium="image">
			<media:title type="html">423</media:title>
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		<title>Invite-Only Shopping Clubs</title>
		<link>http://ymguo.wordpress.com/2010/03/31/invite-only-shopping-clubs-013/</link>
		<comments>http://ymguo.wordpress.com/2010/03/31/invite-only-shopping-clubs-013/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 22:27:52 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[invite-only]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=364</guid>
		<description><![CDATA[These exclusive online stores was advocated by vente-privee.com from France that mainly trades large-discounted luxury goods on the site, which enjoys over 1 billion revenue. The business model is to provide limited large-discount sales to its invite only members.  Now we can see vivid growing sites such as ideeli.com, guilt.com, ruelala.com[1].  (Resource: quantcast.com)  It is the similar strategy  to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=364&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/03/31/invite-only-shopping-clubs-013/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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			<media:title type="html">invite-only sites traffic</media:title>
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			<media:title type="html">traffic</media:title>
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		<item>
		<title>Google Waving the Piece of Pie from China</title>
		<link>http://ymguo.wordpress.com/2010/03/29/about-google-waving-the-piece-of-pie-from-china-012/</link>
		<comments>http://ymguo.wordpress.com/2010/03/29/about-google-waving-the-piece-of-pie-from-china-012/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 23:32:53 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=340</guid>
		<description><![CDATA[On March 23th 2010, Google announced officially to close the google.cn in China and reorient the site in google.com.hk. Having been threatening to leave for two months, it was still not able to &#8216;detour around&#8217; the strict censorship[1]. Google &#8211; Failed to compete with Local Players Entered China in 2000, Google&#8217;s market share has shrunk from 1/4 to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=340&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/03/29/about-google-waving-the-piece-of-pie-from-china-012/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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		<media:content url="http://ymguo.files.wordpress.com/2010/03/capt_89bba9037bf141eda3d48d05d2b9cdf5-89bba9037bf141eda3d48d05d2b9cdf5-0.jpg" medium="image">
			<media:title type="html">APTOPIX China Google</media:title>
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		<item>
		<title>Is Social Media Merely a Bubble?</title>
		<link>http://ymguo.wordpress.com/2010/03/27/is-social-media-merely-a-bubble-011/</link>
		<comments>http://ymguo.wordpress.com/2010/03/27/is-social-media-merely-a-bubble-011/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 18:28:48 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[low attention process]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=312</guid>
		<description><![CDATA[I read an article recently which made critical comments on the heated up social media. Very good points that revealed the weakness of these upcoming bubbles, where companies and online gurus were so eager to expand their influence by optimising the &#8216;first-sight appearance&#8217; that they overlooked the importance of quality improvement of the content [1].  Also, it&#8217;s true that people can&#8217;t build robust [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=312&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/03/27/is-social-media-merely-a-bubble-011/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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			<media:title type="html">glossy-orange-orb-social-media-icons</media:title>
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		<item>
		<title>Most Amazing Shorcut Keys in Excel</title>
		<link>http://ymguo.wordpress.com/2010/03/25/most-amazing-shorcut-keys-in-excel-010/</link>
		<comments>http://ymguo.wordpress.com/2010/03/25/most-amazing-shorcut-keys-in-excel-010/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 23:55:09 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=300</guid>
		<description><![CDATA[Busy enjoying the tutorial in Youtube by ExcellsFun, I feel it unfair not to let you know how magical Excel is that has made life much easier. Michael Girvin was such an angel and no word could ever express my thanks to him.  Alt + =                                  &#8220;=Sum&#8221; Formula F2                                           Editing mode for the cell Ctrl + enter                         Highlight the cell, which [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=300&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/03/25/most-amazing-shorcut-keys-in-excel-010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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		<title>The Long Tail Effect &#8212; Oceans and Lakes</title>
		<link>http://ymguo.wordpress.com/2010/03/23/the-long-tail-effect-ocean-and-lakes-009/</link>
		<comments>http://ymguo.wordpress.com/2010/03/23/the-long-tail-effect-ocean-and-lakes-009/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 19:32:26 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[long tail effect]]></category>
		<category><![CDATA[niche market]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=251</guid>
		<description><![CDATA[The Long Tail theory is now very popular among the internet consumption. It is mainly about selling smaller quantities of different products to more variety of customers. The strategy was advocated by Chris Anderson in 2004 (resource: wikipedia.com), took effect in fields such as mass media, and is now widely adopted especially by online marketing business.  Oceans and Lakes - The Long Tail phenomenon [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=251&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/03/23/the-long-tail-effect-ocean-and-lakes-009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ymguo</media:title>
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			<media:title type="html">long tail</media:title>
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		<title>iPod Age</title>
		<link>http://ymguo.wordpress.com/2010/03/21/ipod-age-008/</link>
		<comments>http://ymguo.wordpress.com/2010/03/21/ipod-age-008/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:57:31 +0000</pubDate>
		<dc:creator>ymguo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Integrated Marketing Communication]]></category>

		<guid isPermaLink="false">http://ymguo.wordpress.com/?p=227</guid>
		<description><![CDATA[Having been critised on writing such long and academic-like articles that made you fall asleep, I&#8217;ll keep my blog as short and &#8217;readable&#8217; as possible.  Think big and express simple, as Steve mentioned earlier in his &#8216;Five Secrets of the World&#8217;s Best Marketing Machine&#8217;.  What makes you tick for iPod? The unique selling point of iPod is not the brand-new technology, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ymguo.wordpress.com&amp;blog=12505860&amp;post=227&amp;subd=ymguo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ymguo.wordpress.com/2010/03/21/ipod-age-008/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">MatthewWelch_ipod</media:title>
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